Adam Citta has been with us from the very beginning. He is behind the visual identity of our kombuchas and the entire brand, and has significantly influenced what PRAGER'S looks like today. Adam is primarily inspired by the aesthetics of Asian artists, which naturally translated into our kombucha. However, we still revolve around the central figure of the explorer, who tries new things, takes untrodden paths, and discovers new worlds.
For him, Living Culture is mainly about freedom and the ability to express oneself. Adam has been creating since childhood, and what connects him with Alex and Petr is primarily a love for video games. He is fascinated by the dynamics, stories, and visual worlds hidden behind gaming aesthetics, and these are often reflected in his work.
