About Us
How It All Started
Before PRAGER’S there was F.H. Prager, a small cider project built on real ingredients, honest fermentation, and a slightly different approach to beverages.
In 2021, they took over the brand
Alex
Petr
Two friends who grew up together, played video games, and instead of taking the safe route, bet everything on a project that at the time was far from certain. From an original cider brand, they gradually built PRAGER'S, a brand that today is mainly based on kombucha brewed from real tea leaves, cider from real apples, and soda from coconut water.
Today, PRAGER’S is not just about drinks. It’s a LIVING CULTURE concept. A world revolving around fermentation, culture, design, and people who want to do things their own way. We are based in Prague, produce in Krnov, and today you can find our products beyond the Czech Republic. But we still maintain the same mindset as at the beginning: quality ingredients, honest production, and a desire to create things that are not just another product on the shelf.
Taste
Creativity
Community
Fermentation
What Prager's stands for
Our Foundations
These values are reflected in everything we do. From fermentation and taste to design, collaborations, and the world around PRAGER'S. It's not just about what's inside the can, but about the way we create things. With an emphasis on detail, quality ingredients, and our own unique character.
We pay attention to every detail. To the ingredients, production, visuals, and the people we collaborate with. Because we believe that a good product doesn't end with just a can.
Heartfelt creation
We don't pretend to be something we're not. Our products must be high quality and make sense. We're not interested in quick trends or easy paths. We pay attention to ingredients, production, and every detail because we want to make things we truly stand behind. That's why we collaborate with people and brands who share the same approach. One of them is the Czech company Leros, from whom we source quality teas for our kombuchas.
Tradition and innovation
We rely on fermentation, quality ingredients, and methods that have worked long-term. At the same time, we are looking for new ways to move things forward. From the flavors to the visual world around PRAGER'S.
We believe that a product doesn't end with what's inside the can. Design, collaboration with artists, and space for creativity are just as important to us. We collaborate with Czech designers on the labels of individual product lines, who give each product its own character and individuality.
We go our own way
We enjoy finding our own direction, experimenting, and pushing things forward in our own way. We try to look at everything from a slightly different perspective, just like with our sodas. We didn't want to just make another sparkling water in a can, so we took coconut water, lightly fermented it to give it a deeper character and a subtle fizz.
The same mindset connects the entire PRAGER'S team. Thanks to the people around us, a Living Culture is created that is not just about drinks, but also about ideas, creativity, and the energy we create together.
Living Culture
For us, PRAGER'S was never just about making drinks. From the beginning, we wanted to build a community that connects people. That's why we collaborate with artists, host our own events, create merchandise, and work on projects outside the world of beverages.
We enjoy connecting different worlds and creating a community of like-minded people. Sometimes it's a small local event, other times a festival or a collaboration with a designer. But behind it all is the same idea: to do things that have their own character and make sense.
Where We're Headed
PRAGER’S HUB
PRAGER'S HUB is the next step on our journey. A place where our drinks, creativity, and the people behind them come together. It's a space where you can taste, meet, collaborate, and be part of the PRAGER'S world.
