Luke Tomski was our first illustrator. He is behind the labels of our ciders. It was with ciders that the idea of giving products an illustrated packaging came about, which excited Luke, as he had always wanted to try designing his own packaging. The entire illustration revolves around an explorer embarking on an adventure. Nature is present, as are subtle references to the apples from which our ciders are made.
According to Luke, Living Culture must appeal to people and, most importantly, bring them together. He finds inspiration primarily in nature, where he observes the insect world, but also during walks around the city, where he enjoys watching architecture, people, and everyday life. If he weren't an illustrator, he would probably be an excavator operator or a masseur.