I. Basic Provisions

1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is F.H.Prager s.r.o., Company ID (IČ) 29153379, with its registered office at U Národní galerie 470, Zbraslav, 156 00 Prague 5 (hereinafter: the "controller").

2. The contact details of the controller are:

Address: U Národní galerie 470, Zbraslav, 156 00 Prague 5

Email: info@fhprager.cz

Phone: 724316264

3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

4. The controller has not appointed a data protection officer. The contact details of the officer are:

II. Sources and Categories of Processed Personal Data

1. The controller processes personal data that you have provided to it, or personal data that the controller obtained on the basis of fulfilling your order.

2. The controller processes your identification and contact data and data necessary for the performance of the contract.

3. The controller processes your identification and contact data for the purposes of its interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR.

III. Legal Basis and Purpose of Processing Personal Data

1. The legal basis for processing personal data is:

● performance of the contract between you and the controller pursuant to Article 6(1)(b) of the GDPR,

● the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,

● your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the event that no goods or services have been ordered.

2. The purpose of processing personal data is:

● the handling of your order and the exercise of rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data that are necessary for the successful handling of the order are required (name and address, contact); the provision of personal data is a necessary requirement for the conclusion and performance of the contract, and without providing personal data it is not possible to conclude the contract or for the controller to perform it,

● the sending of commercial communications and carrying out other marketing activities.

3. There is no automated individual decision-making by the controller within the meaning of Article 22 of the GDPR. You have given your express consent to such processing.

IV. Data Retention Period

1. The controller retains personal data:

● for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).

● until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 10 years, if personal data are processed on the basis of consent.

2. Upon expiry of the personal data retention period, the controller shall erase the personal data.

V. Recipients of Personal Data (the Controller’s Subcontractors)

1. The recipients of personal data are persons:

● involved in the delivery of goods / services / execution of payments under the contract,

● providing e-shop operation services (Shoptet) and other services in connection with the operation of the e-shop,

● providing marketing services,

● the provider of advertising and marketing services – Seznam.cz, a.s. (the Sklik service – conversion measurement and advertising optimization),

the operator of the "Verified by Customers" (Ověřeno zákazníky) service – Heureka Group a.s. We assess your satisfaction with your purchase through email questionnaires as part of the Verified by Customers program, in which our e-shop participates. We send these to you each time you make a purchase with us, unless you refuse to receive them within the meaning of Section 7(3) of Act No. 480/2004 Coll., on certain information society services. We carry out the processing of personal data for the purpose of sending questionnaires under the Verified by Customers program on the basis of our legitimate interest, which lies in assessing your satisfaction with your purchase with us. For sending questionnaires, evaluating your feedback, and analyzing our market position, we use a processor, which is the operator of the Heureka.cz portal; for these purposes, we may pass on information about the purchased goods and your email address to it. Your personal data are not passed on to any third party for its own purposes when email questionnaires are sent. You may object to the sending of email questionnaires under the Verified by Customers program at any time by refusing further questionnaires using the link in the questionnaire email. In the event of your objection, we will not send you the questionnaire again.

2. The controller does not intend to transfer personal data to a third country (a country outside the EU) or an international organization. Recipients of personal data in third countries are providers of mailing services / cloud services.

VI. Your Rights

1. Under the conditions set out in the GDPR, you have:

● the right of access to your personal data under Article 15 of the GDPR,

● the right to rectification of personal data under Article 16 of the GDPR, or restriction of processing under Article 18 of the GDPR,

● the right to erasure of personal data under Article 17 of the GDPR,

● the right to object to processing under Article 21 of the GDPR, and

● the right to data portability under Article 20 of the GDPR,

● the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Article III of these terms.

2. You also have the right to lodge a complaint with the Office for Personal Data Protection in the event that you believe your right to the protection of personal data has been violated.

VII. Conditions for Securing Personal Data

1. The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.

2. The controller has taken technical measures to secure data storage and the storage of personal data in paper form.

3. The controller declares that only persons authorized by it have access to personal data.

VIII. Final Provisions

1. By submitting an order via the online order form, you confirm that you are familiar with the personal data protection terms and that you accept them in their entirety.

2. You agree to these terms by checking the consent box via the online form. By checking the consent box, you confirm that you are familiar with the personal data protection terms and that you accept them in their entirety.

3. The controller is entitled to amend these terms. It will publish the new version of the personal data protection terms on its website and will also send you the new version of these terms to the email address you provided to the controller.

These terms take effect on 1 January 2021.