Jan Vajda, whom you may know as Antimultivitamín, is behind the illustrations on our soda. His playful approach to creation captivated us at first sight. The visual world he created for the soda takes place in a jungle full of colours and details, which naturally forms around the main character.
The nickname Antimultivitamín has been with him since high school when he chose it during an IT lesson, and it has remained with him to this day. For him, Living Culture is primarily about the people around him. His greatest inspiration is his wife, a choreographer and dancer, who opens his eyes to a completely different creative world.
