Our drinks are created through fermentation. But what truly interests us is what happens between people. That's why we created PRAGER’S Drink Menu.
WHAT IS IT, EXACTLY?
PRAGER’S Drink Menu is a new project where we connect our products with the people who know how to work with them best: bartenders.
In the first year, we approached seven Prague bars and culinary concepts that created their own drinks based on our ciders and kombuchas. Each unique. Each in their own way.
WHY WE DID IT
From the beginning, we’ve known that PRAGER’S isn't just about what's in the can. We're interested in what's happening around us. People. Culture. Places where it makes sense. The bar scene is a natural environment for us. A place where taste is tested in the real world.
Not as an "alternative," but as a full-fledged ingredient.
OUR TRIO BEHIND THE BAR
You might just grab our drinks straight from the fridge. But they work just as well in other ways.
Fermentation gives a complex, slightly acidic flavor that layers well with other ingredients. This makes them an ideal base for modern mixology. And that's exactly what we wanted to show.
The establishments we partnered with on this project gave us the opportunity to showcase our products in a different light and demonstrate how to work with them naturally, not just pour them into a glass.
EACH ESTABLISHMENT, A DIFFERENT APPROACH
The project involved establishments with their own style, their own audience, and their own vision for how a drink should taste:
DIAN is a place where gastronomy meets on multiple levels. Vietnamese classics during the day, shared plates, drinks, and an atmosphere that makes you want to return in the evening. They naturally combine food, wine, and original drinks.
GARAGE22 started in a garage and is now one of Prague's most interesting distilleries. Everything is produced in small batches, by hand, and without compromise. Their approach is simple: do things honestly and push the taste of gin further. GARAGE22 is also our partner at all our events. The combination of our kombucha and their gin has gradually become an integral element that simply works for us.
ARTHUR’S PUB is a modern pub in Karlín that combines Irish hospitality with quality gastronomy and a strong bar culture. A place where a perfectly poured Guinness, whisky, and modern cuisine coexist.
BARCELOUNOC is a neighborhood bar in Vinohrady, where the atmosphere and people are paramount. Without unnecessary ostentation, with an emphasis on taste, simplicity, and well-crafted drinks. A place where you go to slow down and stay longer than you planned.
ANYBAR builds on simplicity, efficiency, and maximum drinkability. Their approach reflects the current trend of low-alcohol drinks and attention to detail. The drinks are quick to serve, well-thought-out, and designed so that you won't stop at just one.
TURNOVSKÉ PIVNICE connect their own brewery with gastronomy under one roof. This gives them full control over the quality of beer, food, and service. They combine honest craftsmanship with a modern approach and consistent quality across their establishments.
DEAN & DAVID originated from the idea of doing fast food differently: fresh, high-quality, and sustainable. Today, it operates as an international concept that combines inspiration from various corners of the world into simple and functional food.
Each of them created their own recipes that use PRAGER’S as a full-fledged ingredient.
The result?
Different tastes. Different approaches. One common thread. Fermentation behind the bar.
WHERE CAN YOU TASTE IT?
Selected drinks can be found directly in the participating establishments. Each bar has its own drinks, so you won't taste everything in one place.
But you can treat it as a game. A different establishment, a different drink every weekend. PRAGER’S Drink Menu will run until September.
